Filthy Brands, founded in 2020 by Francesca Cherruault, supports the growth and retail placement of independent fragrance, home, and wellbeing brands. By combining strategic insight with hands-on representation, the company helps brands reach the right retailers while maintaining their identity and market positioning.

The company’s philosophy is built on curation and discipline: retailers deserve strong, distinctive brands, and brands deserve focused, professional representation. Unlike catalogue distributors, Filthy Brands carefully selects its portfolio, ensuring each partnership is meaningful, performance-driven, and aligned with both brand and retail needs.

Filling a gap in the traditional distribution model, Filthy offers an agile alternative to expensive contracts and high-cost in-house teams. With expertise across the UK, Europe, and international markets, the company provides seamless cross-border retail support, helping brands navigate complex logistics while accessing the most relevant perfumeries, department stores, specialist retailers, and wellbeing-focused outlets.